Portfolio Showcase
Creative Works & Ad Reels
Scroll through real creative systems, UGC scripts, advertorials and ad formats built for performance.
SP
SPNutrition
24K
892
3.2K
UGC · Magnesium
"I finally sleep through the night after 40…"
Hook · VO Script · B-Roll Directed
NP
Nutri-Pet NL/BE
18K
640
2.1K
UGC Script #5 · Top Performer
"My dog stopped scratching after 2 weeks"
Script · B-Roll · CTA Direction
CG
Clean Green
31K
1.2K
4.8K
Native · Deep Sleep Gummies
"The supplement that replaced my sleep meds"
Editorial Advertorial · THC Wellness
PQ
Primal Queen
42K
1.8K
6.4K
Women's Health · Meta Hook
"Nobody talks about what hormones do to your cravings"
Cold Traffic · Scroll-Stop Hook
DR
Dr. Ramzy · 2M+
88K
3.4K
12K
Personal Brand · 2M Followers
"3 things nobody tells you about burnout"
Content Strategy · High-Engagement
Selected Work
10 Case Studies
Real brands. Real results. From supplement advertorials to multi-channel campaign architecture.
Magnesium Bisglycinate · Meta Advertorials · Women 40–60
01
Supplements · Meta Ads
SPNutrition
Magnesium Advertorial Funnel System
Built a multi-avatar advertorial funnel for Magnesium Bisglycinate Gummies — targeting cortisol burnout, perimenopause, GLP-1 users, and sleep recovery. Each variant native-style, Meta-compliant, long-form copy.
Multiple Winning Controls
Higher Read-Through
Meta-Compliant
↗
UGC Ad System · NL/BE Market · Dog Itch Relief
02
Pet Wellness · UGC System
Nutri-Pet
Full UGC Ad System — NL/BE Markets
10+ structured UGC scripts, avatar segmentation, hook testing systems, and editor-ready briefs for Dutch-Belgian pet supplement market. Scripts #4 & #5 became top-performing winners.
Top-Performing Scripts
Higher Watch Retention
Scalable System
↗
THC Wellness · Native Funnels · Compliance-Safe Creative
03
THC Wellness · Native Funnels
Clean Green
THC Wellness Funnel — Real Bud & Deep Sleep Gummies
Compliance-safe UGC ad system and editorial-style advertorial funnel for two restricted-niche wellness products. Luxury native storytelling with emotional positioning that converted cold traffic.
Compliance-Safe
Native Editorial
Full Funnel
↗
Women's Health · Hormonal Wellness · Cold Traffic DR
04
Women's Health · DR Strategy
Primal Queen
Women's Supplement Cold Traffic Creative System
Deep funnel research and direct response creative strategy for women's health supplements. Analyzed top advertorial structures, mapped emotional triggers, and built native-feeling Meta angles for hormonal wellness.
Funnel Research
Native-Feel Angles
Cold Traffic Ready
↗
Black Friday · 6 Channels · Cross-Sell Architecture
05
eCommerce · Multi-Channel
Cart.jo
Black Friday Multi-Channel Campaign Architecture
Led creative strategy across FB/IG, Google, SMS, Email, App & website for a major Black Friday push. Unified 6 channels into one seasonal narrative with cross-sell systems and retargeting architecture.
6 Channels Unified
Cross-Sell System
Retargeting Built
↗
CRO Audit · 9-Block DR Framework · Subscription SaaS
06
SaaS · CRO & Copywriting
UnsubscribeMe
Full CRO Audit & LP Rebuild — 9-Block DR Framework
Comprehensive CRO audit and full landing page rebuild for a subscription-management SaaS. Used a 9-block direct response structure — reduced friction in free-trial flow and structured an emotional problem-solution journey.
9-Block DR Framework
Mobile-Optimized
Reduced Friction
↗
1,000+ Campaigns · 60% Awareness Lift · E-Learning KSA
07
E-Learning · Paid Social
Coursinity
1,000+ Ad Campaigns — 60% Brand Awareness Lift in KSA
Designed and deployed 1,000+ winning ad campaigns for Saudi Arabia's leading L&D platform — pairing high-volume creative production with conversion-focused landing pages to achieve a verified 60% brand awareness lift.
+60% Brand Awareness
1,000+ Campaigns
High-Convert LPs
↗
Luxury Haircare · Trichology Authority · Brand Positioning
08
Luxury Beauty · Brand Copy
La Pureté
Luxury Haircare Brand Positioning & Content Flywheel
Full brand positioning, product messaging, and a content flywheel for a luxury haircare brand — combining trichology-based scientific authority with aspirational transformation storytelling that educated and converted.
Brand Positioning
Content Flywheel
Scientific Luxury
↗
2M+ Followers · Content Strategy · Team Training
09
Personal Brand · Social Media
Dr. Ramzy
2M+ Followers Content System & Team Copywriting Training
Managed content strategy for a 2M+ follower personal brand — driving exceptional engagement. Also served as content instructor for Dr. Ramzy's team, building capability in advanced persuasion and conversion writing.
2M+ Followers
Team Training
High Engagement
↗
Email Sequences · +40% Course ROI · Lead Nurturing
10
Email Marketing · EdTech
Wael Elsoloky
Email Sequence System — 40% Course Revenue Boost
Built complete email marketing sequences for Freelance X and DSX University — engineering lead nurturing flows and conversion-focused copy that achieved a 40% boost in course ROI through precision psychological triggers.
+40% Course ROI
Lead Nurture Flows
DR Email Copy
↗
How I Work
My Creative Process
Every project follows a battle-tested system — no guesswork, just results.
01
Deep Research
Customer interviews, competitor analysis, funnel audits, winning creative deconstruction
02
Avatar Mapping
Segment audiences, define pain points, emotional triggers, and buying psychology
03
Creative Build
Hooks, body copy, CTA, B-roll direction — every element engineered for conversion
04
Test & Iterate
Hook testing, angle variants, creative rotation — data-driven iteration to find winners
05
Scale Winners
Identify top performers, build creative systems, reduce fatigue, scale profitably
By the Numbers
Results That Speak
60%
Brand Awareness Lift — Coursinity KSA
"Designed and deployed over 1,000 winning ad campaigns — driving a verified 60% increase in brand awareness and significantly improved ROI across the L&D vertical."
Coursinity · E-Learning · Saudi Arabia
- 1,000+ ad campaigns deployed across Meta & Google
- High-conversion landing pages for L&D products
- Unified campaign messaging across all channels
- Scaled winning creatives to maximize ROAS
- Delivered measurable ROI improvements QoQ
40%
Course Revenue Boost — Email Marketing
"Built email sequences that achieved a 40% boost in course ROI through precision triggers and strategic nurturing flows."
Wael Elsoloky Academies · EdTech
2M+
Social Media Followers Managed
"Managed content for over 2 million active followers, driving exceptional engagement — and trained the team in advanced copywriting."
Dr. Ramzy Abdelaziz · Personal Brand
45%
Brand Visibility Increase — Arcit AI
"Led organic content strategies that improved brand visibility by 45% and deal closures by 15% within the first quarter."
Arcit AI · SaaS / AI
Global Reach
Countries I've Worked In
From Cairo to New York — delivering high-converting creative across 3 continents & 10+ countries.
🇺🇸
United States
DTC · Supplements · SaaS
🇪🇬
Egypt
Base · Arabic Copy · MENA
🇸🇦
Saudi Arabia
Coursinity · 60% Awareness Lift
🇦🇪
UAE / GCC
eCommerce · Premium Brands
🇳🇱
Netherlands
Nutri-Pet · UGC System
🇧🇪
Belgium
Nutri-Pet · Pet Wellness
🇬🇧
United Kingdom
DTC · Agency Clients
🇯🇴
Jordan
Cart.jo · eCommerce
🇰🇼
Kuwait
Halasmile · Oral Care
🇱🇧
Lebanon
Upwork Clients · DR Copy
🇧🇭
Bahrain
GCC · Performance Campaigns
Client Testimonials
What Clients Say
Real feedback from real clients across supplements, eCommerce, and personal brands.
★★★★★
Ahmed delivered an advertorial system that completely changed how we approach cold traffic. The cortisol-magnesium angle he developed resonated instantly — our read-through rate went up and creatives stayed compliant with Meta's policies. Exceptional strategic thinking.
★★★★★
We hired Ahmed to build our UGC system for the Dutch and Belgian markets. The scripts were incredibly well-structured — hooks, VO, B-roll, CTA all mapped out perfectly. Scripts #4 and #5 became our top-performing ads within 2 weeks of launch.
★★★★★
Ahmed ran our Black Friday campaigns across 6 channels and unified the entire messaging beautifully. Every channel felt like one brand voice. His cross-sell and retargeting architecture was particularly impressive. Will definitely work with him again.
★★★★★
Within months of working with Ahmed, we saw a 60% increase in brand awareness across Saudi Arabia. He designed over 1,000 campaigns for us and every landing page he wrote outperformed our previous benchmarks. One of the best creative strategists I've worked with.
★★★★★
Ahmed manages content for my 2M+ audience and every post is crafted with intention. He understands how to balance education, emotion, and conversion in a way most copywriters never grasp. He also trained my team — the quality improvement was noticeable immediately.
★★★★★
The email sequences Ahmed built for us generated a 40% boost in course ROI in the first quarter. His understanding of customer psychology and the way he structures nurture flows is exceptional. Every email had a clear purpose, clear emotion, and a clear CTA.
Powered By
Tools I Work With
The AI and creative intelligence stack behind every strategy.
ChatGPT
Claude AI
Motion
Foreplay
Meta Ads
TikTok
Parker AI
Capabilities
Skills & Expertise
Creative Strategy
Copywriting & Funnels
Brands I've Worked With
60+ Clients & Brands
Supplements
SPNutrition
Magnesium · Women's Health · Meta Ads
Pet Wellness
Nutri-Pet NL/BE
Dog Supplements · UGC System · Dutch Market
THC Wellness
Clean Green Store
Real Bud · Deep Sleep Gummies · UGC Funnels
Women's Health
Primal Queen
Hormonal Wellness · DR Research · Meta
Women's Health
HER+ Supplements
Female Wellness · Creative Ideation · UGC
eCommerce
Cart.jo
Black Friday · Multi-Channel · Jordan
E-Learning · KSA
Coursinity
1,000+ Campaigns · 60% Awareness Lift
Luxury Haircare
La Pureté
Brand Positioning · Content Flywheel
SaaS
UnsubscribeMe
CRO Audit · Landing Page · DR Framework
AI / Tech
Arcit AI
Organic Content · 45% Visibility Lift
Personal Brand
Dr. Ramzy Abdelaziz
2M+ Followers · Content System
EdTech
Wael Elsoloky
Email Sequences · 40% ROI Boost
Digital Agency
Storming Digital
Social Ads · Google Ads · Egypt & KSA
Home Decor
Modern House Deco
Content Strategy · Video Scripts · Paid Ads
Oral Care
Halasmile
Kuwait Market · Arabic Copy · UGC
Affiliate Platform
Levanta
Email Marketing · Amazon/Walmart Affiliates
6+
Years
60+
Clients
EN+AR
Bilingual
About Me
The Strategist
Behind the Ads
I'm Ahmed Sabry Elzayat — a Senior Creative Strategist and Direct Response Copywriter building advertising systems that actually convert.
"I don't write ads. I engineer buyer psychology into words that move people from scroll to purchase."
My background in Pharmacy gives me a rare scientific edge in supplement and health marketing. I understand the mechanisms, translate them into emotion, and frame them as solutions your customer can't ignore.
I work across English and Arabic, serving clients in the U.S., Europe, KSA, Egypt, and MENA. Top Rated Plus on Upwork — top 3% globally.
- Performance Creative MasterClass — Omnia M. Ali
- Motion Creative Strategy Masterclass
- ALX Venture Business Development Diploma
- Branding Diploma — Arwa Essam
- Media Buying & Performance Marketing — Pshift
- Marketing Degree — Wharton School, UPenn (Online)
Get In Touch
Let's Build
Something
That Converts.
Open to new projects, retainers, and collaborations. If you're scaling a DTC brand, launching a supplement, or need direct response creative — let's talk.
Currently Available — Response within 24 hours
What I Can Do For You
Advertorials & Native Copy
Long-form native-style ads that blend into the feed and convert cold traffic into buyers
UGC Ad Systems
Complete creator brief packs with hooks, VO scripts, B-roll direction, and hook testing frameworks
Creative Strategy
Research-backed creative angle development, avatar mapping, and scalable testing systems
Email Marketing Funnels
Lead nurturing sequences, promotional campaigns, and retention flows built to convert
Landing Page CRO
Full audits and rewrites using proven direct response frameworks for maximum conversion
Creative Reel
Click to interact · Drag to scrub
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